When to use it

Use ProductUSP for short pieces of reassurance or value framing near the main purchase decision. It works well beside price, buy-box content, or editorial product storytelling.

Composition notes

Keep the text short and specific. One strong reassurance per row is easier to scan than a dense sentence.

Behavior and theming guidance

Use the default variant for practical commerce information and editorial when the tone needs to feel more brand-led. Keep several USPs visually consistent when they appear as a list.